Downtown Somerville to Unveil 75-foot Black History Tribute

February 08 18:30 2021

Somerville, NJ – The Downtown Somerville Alliance (DSA), downtown Somerville’s District Management Corporation, is scheduled to unveil their 75-foot Black History Month walk-through exhibit on Division Street next week. 

The exhibit – a tribute to Black Innovation – will be on display through March 5th.

“Black history is American history,” said Natalie Pineiro, Executive Director of the DSA. “In a town as diverse as Somerville, it’s only fitting that we celebrate the rich contributions of Black America on such a grand scale.”

The 2021 Black History installation pays homage to important figures in history including African American inventors, abolitionists, leaders and scholars; but more importantly it recognizes those who, on a local scale, have made an impact on the community. 

“We’re proud to highlight our black-owned businesses as well as our local leaders, activists and trailblazers who have made Somerville, and moreover Somerset County, the place it is today.” 

This is the first-ever large-scale celebration of Black History in the District. The outdoor exhibit consists of a series of mounted panels, spanning 75-feet in length, that create a walkable “tunnel”. The exhibit features lighting on the interior walls that make the project enjoyable during both the day and night-time hours.

The creative placemaking project comes on the heels of the Alliance’s recently adopted strategic plan that includes diversity and inclusion as a top priority for the organization. 

In 2019, the Alliance sponsored the first ever Hispanic Heritage Celebration in downtown Somerville, and in 2020 – despite COVID 19 – they celebrated PRIDE Month with a virtual Celebration in connection with the RWJBH Babs Siperstien PROUD Center. They also displayed rainbow flags, the visual representation of PRIDE, throughout their Main St. 

“We look forward to continuing to recognize and celebrate the tapestry of cultures and ethnicities that make up our community and will be making greater strides to highlight diversity in the near future,” Pineiro said.

The Downtown Somerville Alliance is a 501(c)(3) charitable corporation. They are the District Management Corporation for downtown Somerville, NJ – one of New Jersey’s premiere downtown districts. They have become known for their colorful dining scene, flourishing retail, and up-and-coming arts and culture scene. They promote balanced and progressive economic development and leverage the art of creating experiences that continue to bring a new and diverse population to Somerville. The DSA oversees infrastructure and beautification projects and work with historians and environmentalists alike to maintain and promote the historic charm that is unique to the district.

Visit them online at or follow them on social media @DowntownSomerville (Instagram) and @DowntownSomervilleAlliance (Facebook).

Photo Caption (photo attached): Installers assembling a 75-foot Black History Month exhibit sponsored by the Downtown Somerville Alliance on Division St. in Somerville, NJ. The exhibit focuses on Black Innovation and will be open to the public through March 5th, 2021 (Photo Courtesy of the Downtown Somerville Alliance).

Media Contact
Company Name: Downtown Somerville Alliance
Contact Person: Natalie Pineiro
Email: Send Email
City: Somerville
State: NJ
Country: United States