With the Labor Day sale just around the corner, email marketing campaigns are in full swing. But as any seasoned marketer knows, there’s always a risk of landing in the dreaded spam folder. Luckily, the team at Plexins has put together some tips to help keep email campaigns out of trouble.

Email marketing is sending marketing messages to potential and existing customers via email. The goal of email marketing is to build relationships with customers and promote products or services.

Done right, email marketing can be an effective way to reach the target audience and promote a product or service. However, emails that have already been sent can end up in the spam folder if not careful.

Here are some simple tips to keep email campaigns out of the spam folder:

1. Use a professional email address.

2. Avoid common spam trigger words in the subject line.

3. Do not use ALL CAPS in the body of the email.

4. Include a call to action in the email.

5. Keep emails short and to the point.

6. Include an unsubscribe link in every email sent.

For more great tips from Plexins, be sure to check out the blog!

Plexins, the free SMS and email marketing platform built for Shopify brands. All features are free, including the lowest SMS and email price, global SMS sending, and service in 210+ countries. Plexins is committed to helping Shopify brands grow their businesses by providing the most affordable and easy-to-use marketing tools available. With Plexins, businesses can send unlimited texts and emails to customers worldwide at no cost. 

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Company Name: Plexins
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Website: https://www.plexins.com/